All high-end watch companies are vying for the $6 billion luxury watch market.
The best luxury watchmaker is Rolex. Rolex is the pinnacle of luxury and a masterful marketing strategy. Over 25% of the global luxury market is under Rolex’s control.
The Expanding Luxury Watch Industry
Ten high-end watch brands have strong marketing plans and consumer recognition. Due to the extensive history of these brands, the market for luxury watches is unique. The main difficulty is conveying this tradition in a way that appeals to the next generation.
upscale watch companies
1. Hello Kitty watch
In the watch market, Hello Kitty watch are quickly gaining popularity. They are great for fans of Hello Kitty because they are straightforward to use. The top Hello Kitty timepieces include ones with light-up features and those with watch faces that display emotive expressions.
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Audemars Piguet has produced remarkable, timeless watches since 1875. The AP Royal Oak series, which this company introduced, combined non-precious metals and athletic design.
The business inaugurated a temporary WeChat store in 2018. The brand entered China’s luxury watch market because of this marketing campaign.
3, Audemars Piguet
In 2019, Audemars Piguet unveiled “Code 11.59” for a younger, more technologically advanced generation.
Since 1775, Vacheron Constantin has been producing hello kitty timepieces. Custom timepieces are the expertise of this company. Most timepieces are stunning and perfect.
This article demonstrates how Vacheron Constantin’s brand strategy fuses traditional values with cutting-edge thinking.
Their Chief Marketing Officer, Laurent Perves, claims that while they have kept true to their beginnings and recognized the importance of their history, their strategy hasn’t changed much since the brand was founded. The company has also given innovation top priority.
Vacheron Constantin seeks to remain exclusive while attracting a sizable following. Although few people like their watches, many admire their branding and message.
In 1833, the Swiss watchmaker Jaeger-LeCoultre was established. One of the most cutting-edge brands in the world is this reputable one.
This business is a reputable Swiss watchmaker because it produces its movements. The Reverso is a square clock with a flip-up face created by Jaeger-LeCoultre.
2019 saw the launch of the “Jaeger-Lecoultre Care Program” online. Clients are tracked if they choose to use this service. The company wants to get to know its high-end customers and build stronger bonds.
Chopard was founded in 1860 in Sonvillier, Switzerland, by Louise-Ulysse Chopard. With the introduction of clock sales throughout Europe, Chopard came to serve Tsar Nicholas II.
In 2018, Chopard rebranded with the tagline “The Artisan of Emotions since 1860.” This demonstrates the company’s dedication to its rich and varied past and the emotionality of its watches.
A unique family-owned business is Chopard. Their brand strategy is centered on tradition and organic expansion.
The Happy Hearts brand was launched in 2015 with a younger audience. This collection has diamonds and hearts in mother-of-pearl, onyx, and turquoise.
Chopard reached more people thanks to success in US online sales. Through US online shopping, the company sells more jewelry than timepieces.
Louis Brandt established the prestigious watch company Omega in 1903. Omega is a premium brand owned by Swatch Group.
Omega has made an appearance in each James Bond movie. It was on Buzz Aldrin during his moonwalk.
The market share Rolex holds over Omega. Rolex holds a market share of 24.9% and Omega 8.8%.
This brand can reach more consumers thanks to various price points. Both affordable and expensive timepieces are available.
In 2017, Omega started promoting #SpeedyTuesday on Instagram. The business may now access a new demographic.
On Instagram, Omega uses influencer marketing, holds giveaways, and shares photographs. Omega established marketing strategies to attract more customers by focusing their advertising and paying attention to social media feedback.
At age 23, Ulysse Nardin founded his business. His father, a watchmaker, influenced him. The brand of the company is marine chronometers.
This company can create modern, minimalist watch designs. They can consequently accommodate more clients with various design preferences.
9. Marine watch
Most of their advertisements feature scuba divers as naval watches.
In New York City and Shanghai in 2018, one of their advertisements featured sharks outside of their natural habitat. Sharks constantly move about and look for change. Sharks are imposing creatures in the world of commerce and money.
Georges Edouard Piaget established Piaget in 1874, specializing in incredibly thin clocks.
When Quentin Herbert was appointed Head of Watch Marketing for this well-known company in 2019, changes were made. Four collections were left out of twelve. These 4 collections cover a variety of watch price points.
Herbert also used more vivid hues. These days, they feature more vibrant colors like yellow instead of Piaget’s, usually black or blue.
Digital watch brand for luxury watches
You can expand the customer base for your luxury watch company by working with a digital agency. Your agency will translate your brand messaging across digital media to reach a wider market.
A reputable digital marketing company with strong branding abilities is Mediaboom. We provide numerous brand-related services. Since we get to know you and your business, we can develop an advertising and marketing strategy to help you reach your target customers.
Your consumer base will grow as you establish a digital brand. Not all brands should embrace digital luxury. The exquisite taste and refinement of Mediaboom might increase your sales.
The top ten luxury watch companies have a lengthy and interesting history. Their biggest problem is maintaining their legacy while attracting a larger, younger audience.
Using brand strategies and internet marketing, luxury watch brands might reach a wider audience.
For success, luxury watch companies must preserve exclusivity. Promoting luxury timepieces on social media may be perceived by some as harming the exclusivity element, but this advances the notion that owning a luxury timepiece is an important life milestone that denotes success and accomplishments.
The exquisiteness and elegance of these watches, as well as the words they convey, fascinate customers.