An online store is perhaps the biggest place for people to shop for products or services they need to buy. It is convenient since you can search and buy things sitting at home. Moreover, prices are competitive and affordable, so most people like shopping online. But your online store will compete for customers’ attention with hundreds of similar stores. This is where a unique shopping logo becomes essential when starting a store for online consumers.
Why is a logo important for an online store?
You must have a unique logo for your new online store so that it becomes your identity and people can recognize your online store instantly. Here is what a logo can do for your store:
People get easily distracted because many attractive images and elements are digitally accessible and seen on screens. But you can quickly drive people’s attention to your online store with a uniquely designed logo. They will be quickly drawn to such designs that they haven’t seen before, which is also eye-pleasing.
So, while a logo will not be solely responsible for winning your customers’ hearts and minds, it will surely drive their attention to your site.
Make a lasting impression
With a unique online shopping logo, visitors have a lasting impression of your store and what you sell. It will also help build a desirable perception of your store, helping it make it trustworthy for them.
Build your identity of the store
Your online store logo also is a way to build its identity. People start recognizing your store whenever they see its logo online or offline. Such an identity will ultimately make your store trustworthy for visitors and users.
Convey your brand message
A well-thought-out logo sends a message through its colors, fonts, and other elements. So, when visitors see your store logo, its design sends a message subtly by evoking their emotions.
Here are some helpful tips for designing your online store
Look for inspiration
Before you set out to design your online shopping logo, take a look at some inspirational logos. You should visit several online store sites and other brand logos. Select a bunch of new and old famous logos that inspire you the most. In CHRO conferences worldwide, it is discussed that having good and inspiring logos can play a huge part in the success of an online business.
For instance, Amazon’s logo is a motivational design for the global eCommerce site. It has an arrow in the smile shape that joins the letters a and z of the brand name. That indicates the site sells everything from a to z in physical shops. Can you come out with something like that for your online store logo?
But instead of copying those designs, analyze and learn what makes them unique and inspirational.
Keep it simple
The first thing to consider is that your online shopping logo must be a simple design. If it happens to be a complex design, viewers cannot get your message instantly. They may even get irritated if they need to define the meaning of your logo since it is not their job. The logo’s meaning should automatically be delivered to them just as they see it. That can happen only when the logo design is simple.
A simple logo is one having one or two colors, fonts, and other elements. So, avoid using multiple design elements.
Make it unique and memorable
Your logo is not just a simple design. Make sure that your online store logo is a unique design. It should look distinctive from other online store logos.
Therefore, compare many competitors’ logos and come up with a distinctive logo in terms of the use of colors, fonts, icons, etc. At the same time, the unique logo should be memorable. People keep such a design in their memory because it is aesthetically pleasing. It is advisable to use strong colors and shapes for your logo to make it memorable.
Choose an icon
An online shopping logo usually has an icon which could be items such as cosmetics, clothes, appliances, shopping carts, discount symbols, boxes, bags, etc., that are closely associated with shopping.
But first, compare your competitors’ logos for their use of icons for inspiration. You should avoid copying them and instead incorporate some unique icons.
Pick the right set of colors
Colors are among the most essential and basic design elements. Professional graphic designers consider the property of colors for evoking our emotions through logos and other designs They use this property to convey a brand message. For instance, using red in a logo will evoke passion, aggression, and love, which will be the brand’s message to the target audience.
It would be good to pick red, blue, and green colors with their shades. But compare your competitors’ logos. Also, avoid using multiple colors as that will send mixed signals to the viewers, and they may not get your brand message clearly and instantly.
Another consideration to make while using colors is a rule. If you want to project an animated image of your online store, use bright colors. If your store should be seen as professional and formal, then use classical colors such as black and white.
Choose the right fonts
Make sure that your choice of fonts is perfect. Remember that just as colors evoke our emotions, fonts give personality to a graphic design, including a logo. For instance, a comic font used in a logo will indicate that the brand makes or sells toys or other products for children. Most government departments have logos in serif fonts to convey the formal environment of such offices.
Therefore, if you use your online store name in its logo or have a tagline, explore various fonts and choose the one that best reflects your store’s personality. But pick a font that is easier to read so that viewers get your store name or message at a glance.
Additionally, ensure that your choice of font should go well with the icon you picked for your logo. A thin and elegant font can be a good choice if the image is stylish and refined. But if the image is larger, you should prefer using a bigger font such as Garamond. Also, ensure that the font you choose complements the look of the store logo.
Leave blank space
If a logo design has a good amount of space left between the elements, it looks appealing to the eyes. Moreover, such a design is less stressful on the eye. You should leave some space at the edges.
Create the logo in vector format
After creating your online shopping logo, you should save it in a vector file rather than a raster format. An advantage of vector images is that they are scalable to any size. So, you can scale up your store logo to any big size, and it will not blur or reduce it to any small size and will still be visible. All of your logo’s small details will be visible.
It is advisable to create your logo in Adobe Illustrator, which is a vector-based design program. Since raster images are pixel-based, they tend to become fuzzy and lose resolution when you scale them to larger or smaller sizes.
Note that people primarily use mobile phones these days to search and shop. So, your logo should be visible on the small mobile screen. Therefore, you should prefer a vector-based logo for your store.
Where to source your logo design from?
There are mainly three ways to access a logo for our online store. These are: creating it on your own using a logo maker, hiring a logo designer, and crowdsourcing it to multiple designers.
Using a logo maker is the cheapest way to design your logo all by yourself. Such a DIY tool has a vast library of colors, fonts, and other elements you can pick and drop into a set design template. You can customize the design as often as you want to your satisfaction. Then, download the design and use it as your store’s brand identity.
If you are looking for a professionally designed online shopping logo, hire an experienced graphic designer. Tell the designer about your preferences of colors, etc., and your inspirational logos. The designer will come up with a unique logo.
If hiring a designer is expensive, crowdsource the design to one of the logo design companies with your brief. Such companies or marketplaces have hundreds of designers enrolled. They can work on your brief and submit you dozens of logos. Choose one of the designs to make it yours.
Your online store must have a professionally designed logo to impress potential customers and compete well in your shopping niche. But the logo should not only be a unique design but memorable and scalable as well. Make it express your store’s brand message and personality. So, a perfect choice of colors, fonts, icons, etc., is essential to give your store a unique identity through its logo.
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