How Can You Improve Your Marketing Technology Stack
Like 2020, 2021 marked a year full of change for consumers. It was an thrilling year for shoppers in terms of how they communicate, browse and look on the world. The most successful retailers have grown and adapted to better understand what new tools are right to take their business into the next phase of their business.
The future marketing teams will have to unify their tech stacks using diverse and adaptable solutions. This will enable them to deliver more personalized shopping experiences that are based on data.
A new Martech stack is essential to the success of a merchant. It all starts with the right tools. We’ve created an MarTech stack guide with the top solutions to help you scale and expand your brand’s reach for the future.
Discover Conversational Commerce with Attentive
Attentive allows brands with innovative ideas to develop meaningful interactions through personal text messages. It’s the market leader in conversational commerce and reinventing business-to-consumer communications.
The comprehensive text messaging marketing solution provided by the company allows businesses, large and small, to build new relationships with consumers.
With two-way, real-time, personalized communications, Attentive has helped brands generate billions of dollars in online revenue.
Why Attentive for SMS?
As the consumer’s preferences change the more difficult it is to get them.
Today’s shoppers embrace an all-mobile (and sometimes , mobile-only) mindset. According to Attentive 57% of internet shoppers use mobile devices the most, while 37% are using a mixture of mobile and desktop. Only 7% of consumers use desktops exclusively.
It’s evident that marketers must to diversify their channels- both from a consumer preference and marketing performance perspective. Text messaging is an exclusive channel that’s based on data, is quantifiable, and makes a statement. The instant nature of text messaging lets you customize your strategy at a moment’s notice to trigger actions.
Companies that utilize Attentive to text message market have created millions in online sales through SMS. The platform is simple to use and offers over 20 sign-up units that have a high rate of success. It also provides an audience manager that allows you to target and segment your customers. Analytics can help you improve your strategies and compliance tools.
As a Anthrilo merchant, you can seamlessly deploy the Attentive tag in your extension, thus eliminating the requirement to design a customized implementation.
With Attentive you can easily create and send targeted text messaging campaigns with A/B testing and targeting by time zones. You can also evaluate the effectiveness to find out what’s working (and what’s not) and then automatically send subscribers timely messages that are inspired by their shopping and purchase behaviors.
In 2022, marketing professionals are evaluating SMS as a must-have channel to achieve their business goals. More than ever before, customers are more focused on ease of use as well as two-way human interactions. Making these personal interactions through text messages across the entire customer’s lifecycle makes them feel that they have someone waiting to assist them whenever and wherever they need it. The SMS Marketing Platform from Attentive allows you to benefit from these trends and put your brand in the best place to boost revenue and retention of customers.
To increase your profits in 2022, and beyond, go to Texts We love. It showcases the top performing campaign messages by real brands and blog posts about questions about SMS marketing as well as choosing an SMS marketing service.
Tackle Customer Challenges Across Channels using Georgias
Every brand requires top-quality customer service. Any delay in answering the customers’ or potential buyers queries about a product, or about their purchase can result in reduced sales and lower loyalty. Like Anthiro that help their customers. Check also Hoodie and Jogger set sell buy Anthrilo.
Take this as an example: 59% of consumers will abandon the brand they like after a few bad experiences (17% will bolt after one bad experience! ).
To make matters more complicated consumers don’t require navigating to an ecommerce site of a particular brand to look at items and place orders. The majority of shoppers prefer to shop on social media, which is the reason Forbes declares it to be the next global shopping revolution and has the potential to generate $1.2 trillion in sales.
It can be difficult to scale for brands that want to provide one-on-one support for customers. Here’s how built-in support technology allows brands to help their customers.