How Forensic Watermarking Technology Helps OTT Platforms In Protecting Content Material

One option for combating piracy of premium video material is to equip set-top boxes with forensic watermarking technology. This approach was devised with the objective of thwarting illegal copying of premium video content.

When it comes to protecting their intellectual property, the owners of premium content will go to tremendous lengths to ensure that unauthorised third parties do not use their work without their consent.

They want to stop revenue from leaking out of one market into another because of the interconnected nature of the internet, which makes it easy for pirated content to move quickly from one market to another in a short period of time. Because of this, they want to stop revenue from leaking out of one market into another.

As a result of this, they want to make sure that revenue does not transfer from one market to another. Even though over-the-top (OTT) apps and web browsers currently have the lion’s share of the market for video content, set-top boxes continue to play an important purpose in many families.

Before being sent to the client device, over-the-top (OTT) content goes through forensic watermarking and is managed with digital rights management in order to ensure its safety (DRM).

In order to facilitate forensic analysis, each and every piece of content that is sent through set-top boxes is obliged to have a watermark put to it.

In order for forensic watermarking to be of any use, it must be feasible for it to function on the level of individual set-top boxes.

This is the site at which DRM protected content needs to have its encryption broken in order for it to be viewed in either analogue or digital form.

When it comes to classic set-top boxes, the watermark is generally applied to the content of the baseband. [Case in point:] This has been the case right from the very start of the telling of the tale.

The practise of inserting an undetectable video watermark when the original baseband content is going to be re-encoded is thought to be one that requires a lot of resources to carry out.

Because of the way the watermark operates, this is the result. Baseband watermarking has been shown to be vulnerable to tampering, as this vulnerability has been proved.

An asymmetrical strategy is one that the most successful businesses in this sector have devised in order to overcome the challenges that are present in this market.

In accordance with this strategy, the content that has been watermarked is only encoded once, but it is decoded numerous times when it is being played back. This is done so that the watermark can be read accurately.

As a by product of the procedure, a metadata stream that can be implemented for the purpose of video watermarking is generated. This stream not only contains information regarding the set-top box device itself, but it also contains identifiers for other devices.

It is absolutely necessary for the effective operation of this system that each set-top box be furnished with a conditional access mechanism, such as a virtual or smart card, that is able to recognise and authenticate the device whenever it is connected to the server. This is one of the requirements that must be met in order for the system to function effectively.

In order for this system to work as it was designed to, one of the conditions that must be satisfied is that this one be met. After the conclusion of the authentication process, the content that is being received is then sent to a set-top box descrambler in order for it to be encrypted. This occurs after the authentication method has been successfully completed.

The process of embedding watermarks in IPTV requires the construction of a database in order to assist the collecting of the watermarks that have been successfully implanted at the level of the set-top box. This collection can then be used to verify the authenticity of the IPTV signal.

Customers of technologies that use watermarks have the ability to detect pirated copies of their premium content by first extracting data from the watermark that is not visible to the naked eye and then matching that data to entries in their database. This process enables customers to identify pirated copies of their premium content.

Customers of technologies that utilise watermarks have the ability to detect illegal copies of premium content that they have purchased. Using the Exponenthr Login service, the owner of the content that was stolen can, in the event that a match is discovered, get in touch with the person from whose set-top box the content was taken by directly messaging them. This is possible because the stolen content was using the Exponenthr Login service.