As a copywriter, it’s important to know how to put your skills to work on scripts for voice-broadcasting advertisements. Regardless of what you’re advertising, great copy is essential for pulling in more listeners and boosting sales. Here are five tips.
Make Sure You’re Using the Right Tone
You can choose from a variety of tones, each with its own set of benefits. Some are more formal, some more casual. Some are more intimate and personal; others are more open and honest. You need to know which tone will work best for your audience and make sure you’re using it consistently throughout your copywriting.
Sometimes it can be difficult to know the right tone to use when voice broadcasting. For example, if someone is complaining about something they’re unhappy about, like their boss or a friend, they may want to sound angry or upset. Other times they may want to sound understanding or sympathetic, so they don’t seem like they are blaming anyone else for their problems. The best way to determine what tone works best is by asking yourself three questions: Who are you talking to? What do they need? What do you want them to do? This will help you determine whether your writing should be friendly or confrontational.
Use a Conversational But Succinct Script
The script is the backbone of your voice broadcasting copywriting. It should be in the first person and should not be longer than one or two sentences per point. The reason for this is that you want to keep your readers engaged, so you need to use short, easy-to-digest sentences to keep them reading, listening, and clicking on links. A good way to write a script is to use the “three-act format” (introduction of topic, body of idea, and conclusion). Each sentence should be like a mini paragraph that supports the main point you are trying to make in that section.
Keep your deliverable in mind
This is a crucial point because it means that you have to be very clear about what you’re trying to achieve. For example, if you’re writing for a website and you want to get more visitors, then you need to make sure that your writing will help them with their goals. One way of doing this is by keeping track of the goals of the people who will use the content on your website. If they’re interested in getting more followers on Instagram, then make sure that your copywriting targets those types of users and addresses their problems with social media marketing.
Research your audience
Researching your audience is a vital part of improving your voice broadcast copywriting. It allows you to understand how they feel and what they want from you. This will help you focus on what matters most, which is writing content that connects with them emotionally.
There are many ways to research your audience, but one of the easiest ways is to simply ask them questions about their needs, wants, and expectations. For example, if you are writing an article about how to deal with stress, then asking people how they deal with stress in their lives would be a great way to find out about their habits and preferences. You could also go online and ask for feedback from others who are interested in the topic at hand. The key here is that you need to take note of any input given by those who are interested in the subject matter; otherwise, it will be difficult for you to make any sense of it all later on once you have completed your research phase.
Have a clear call to action
When you’re creating a new voice broadcast you need to have a clear call to action. This is the place where your audience will click on the button that takes them to your sales page.
The best place for this button is at the end of every section of your copy. You can also use it in between sections, but make sure that it’s clearly visible and easy to find. When creating your call to action, keep in mind that people don’t like having a lot of choices when buying something online. Keep things simple by using just one or two words (e.g., “Buy Now”).
If possible, make sure that your call to action includes an option for how much they should spend on their purchase (e.g., “Buy Now” or “Give Me More”).
If you’re looking to increase your conversion rates on your voice broadcast, remember: clear, a professional copy can be the difference between a high-converting and low-converting campaign. When done well, voice broadcast is one of the surest ways to boost your lead generation, but keep in mind that it will only work if you put in the effort to create a high-quality copy.