Email marketing is the act of sending emails to customers with the goal of improving their relationship with them, acquiring new customers, convincing current customers to buy a product, or retaining existing customers.
To be as realistic as possible, I will list the top 10 email marketing tips or points that I believe are most important to getting good results.
You must set clear and quantifiable objectives, just like any marketing plan. You can send a newsletter to inform, sell, personalize, or transact. Each newsletter will have a different measurement of success.
What are you trying to accomplish by sending newsletters You can achieve many things with newsletters: Notoriety, cost-reduction, personalization of communications, market intelligence, and loyalty, among other goals.
Segment the shipment.
Good content targeted at the right users is the only way to make your message relevant. It will be difficult for you to segment the information that you send if your database doesn’t have user profiles. It is impossible to send the same information to users who have just signed up for the corporate newsletter or to clients who have purchased from you in the past two years.
Design inbound marketing strategies.
It is important to gather more information about customers to segment your shipment. This is why it is important to create an inbound marketing strategy that will allow you to attract new subscribers and better understand their needs. You can segment your shipments by collecting data such as location, type, behavior, source of recruitment, and interests.
Design empathy maps.
Empathy maps are necessary to send content to groups you’ve identified. It is essential to understand who your users are, their thoughts, what interests them, and what motivates them.
A previous exercise for each list can help you determine the type of newsletters that they want to receive. Once you have compiled a list of retailers that sell your product, think about the types of newsletters they would be interested in, their motivations, and what we can do to add value.
Separate distribution lists.
You can segment within the same distribution lists, but it is best to do so to keep separate statistics for each user group. Professional email marketing systems allow you to view the statistics per delivery.
However, you can also review the cumulative statistics of the list after several campaigns have been launched. Separate mailing lists are a good option if you need reliable statistics. However, users shouldn’t have the same attributes. Every company should have a separate list of customers, distributors, and suppliers.
No one knows which product will be most successful in the market so it is important to run multiple tests and create campaigns that are based on A/B testing. You can change the number of words, color, font, font size, font color, font type, emojis, and frequency of your messages.
Create a scoring system.
To help you better understand your database, you can implement a point system based on the actions taken by recipients. Points can be recorded based on openings and clicks.
Use programmatic marketing and autoresponders.
You can send automated emails to any system. You must first sketch the steps you wish to follow, then program them automatically.
Interpret and measure the reports.
if we don’t pay attention to each shipment, it is useless to implement email marketing within the company. We must not only read the results but also interpret them to be able to improve the next shipment.
Avoid the spam folder.
If the recipients don’t receive the information that we send, all the hard work will be in vain. It is important to know the best ways to avoid spam mail lists.
These email marketing tips will improve your campaign results. if you are still not sure reach us at Digital Specialist.